Sustainability Channel

PIRELLI LAUNCHES THE FIRST TYRE SCRAPPING PROGRAMME

Motorists who replace old tyres with new eco-compatible products will receive a fuel contribution up to 60 euros, fostering road safety and environmental protection.

The initiative, totally financed by Pirelli, was presented today in Rome by Chairman Marco Tronchetti Provera and Pirelli Tyre CEO Francesco Gori, at an event attended by Altero Matteoli, Minister for Infrastructure and Transportation, Adolfo Urso, Undersecretary for Economic Development and International Trade, Mario Valducci, Chairman of the Transportation, Post and Telecommunications Commission of the Chamber of Deputies, and Andrea Mondello, Chairman of Unioncamere.

This is an incentive programme is completely new for the sector and will take place from the end of May until the end of July and is being carried out in collaboration with ENI for members of the You&Agip programme. For the replacement of worn tyres below the legal limit (1.6 mm of remaining tread), Pirelli will recognise a contribution of up to 60 euros for the purchase of fuel, depending on the type of eco-compatible tyres that will be acquired.

Protagonists of this innovative incentives programme are the Cinturatos, the family of Pirelli ‘green’ tyres which, after the P4 and P6 launched last year for cars in the medium segments, is now widened with the new P7, unveiled at the same event at the Tempio di Adriano.

The first high performance ecological tyre destined for the high sector of the market ensures a reduction in carbon monoxide emissions of up to 4 grams per kilometre drive, and reduces acoustic emissions by 30%, while guaranteeing optimum performance in both the wet and dry.
In the meantime, research activity at Pirelli Labs to further reduce environmental impact has isolated in the rice husk – waste from the preparation of rice and not for food use – a natural component which will enter into the structure of tyres from the end of the year, reducing synthetics among their production components, therefore, to the advantage of minimising impact on the environment.

With the scrapping incentives and the Cinturato P7 together, Pirelli is aiming to re-launch demand in moments of difficult circumstances such as these, stimulating the adoption of products of low environmental impact and favouring greater road safety.

PIRELLI REAL ESTATE AWARDED

Within the framework of the initiatives related to the Mipim, the most important international Real Estate trade fair in Cannes, with a ceremony at the Palais des Festivals Pirelli RE was rewarded on 11th March with the Daily Real Estate Awards 2009 in the category ‘Projects’.

The prize, awarded by the Scientific Committee of the alleged Italian magazine Quotidiano Immobiliare and formed by the most influential personalities of the industry, recognizes excellence in projecting capabilities in a broader sense.

The award was welcomed as an acknowledgement for the effort and the commitment spent by Pirelli RE over the recent years.
www.mipim.com
www.quotidianoimmobiliare.info

PIRELLI FOUNDATION INAUGURATED SOON

Its task will be to promote and disseminate the knowledge contained in the cultural, historic and contemporary patrimony of the Group, which is an integral part of the entrepreneurial history, social, ideas and trends of Italy.

The Pirelli Foundation was officially established some months ago to fulfil the wishes of Pirelli & C. SpA, Pirelli Tyre, Pirelli RE and the Pirelli family and its own offices are soon to be inaugurated at Bicocca.

Building 134, at which reconstruction work supervised by Pirelli RE will be completed in June, will host the newborn Foundation, starting with the Historic Archives, which hold all the rearranged, restored and catalogued material that constitutes the history of Pirelli. A rich and composite patrimony, from the illustrations and works of Marcello Dudovich of the early 20th century to the 131 editions of Rivista Pirelli, which were published between 1948 and 1972 with illustrious contributions from writers including Montale, Saba, Gadda and Eco, as well as commercial and financial documents, films, photographs, publicity posters etc.

In the building, which will be open in the future to experts and private citizens, there will also be a room for consultation, another for video and a space for meetings, because the Foundation certainly wants it to be an activity of memory enhancement, but also that it should carry out a constructive role in the present through the organisation of initiatives based on themes associated with the culture of business (exhibitions, publications, seminars, competitions…)

The Pirelli Foundation is presided over by Marco Tronchetti Provera, Chairman of the Pirelli Group, and directed by Antonio Calabrò, Director of Institutional Affairs and External Relations. Members of the Board of Directors are Alberto Pirelli, Vice-President Pirelli Group, Carlo Puri Negri, Vice-President of the Pirelli Group and Managing Director of Pirelli RE, Francesco Gori, Managing Director and Director General of Pirelli Tyre, Claudio De Conto, Operative Director General of the Pirelli Group and Managing Director, Finance of Pirelli RE.

The Honorary President is Cecilia Pirelli.