PIRELLI A "MODEL COMPANY"
Pirelli is one of the six Italian manufacturing companies that Carlo Mario Guerci* chose to present in the book ‘Why China should not create fear‘ as an example of an Italian multinational able to take up the challenges of emergent economies and transform them into advantages.
A powerful penchant for international development, continuous investment in technology, the search for people of high potential and a healthy financial position with reduced costs. These are the principal competitive elements that Pirelli has in common with Agusta, Westland, Ansaldo STS, Iveco, MAPEI and Tod’s, as well as the strength of a brand that grows with the ongoing of success of the business.
An invitation to all Italian industry to overcome the fear of Chinese competition and develop their own competitive strategy in new markets. An analysis of the complex scenario of the emerging economies, supported by an overview of successful cases – Pirelli among them – to hold high the flag of the Italian manufacturing industry.
*Carlo Mario Guerci (1938-2008) was Ordinary Professor of Political Economy at the Università degli Studi in Milan, president of Evidenze, a company of industrial analysis and strategies, and CESIT, (the Centre for Transport Systems Studies). For many years, he carried out an intense activity of consultancy for top management, operating for some of the major Italian and international companies.