Sustainability Channel

FIRST PIRELLI EGYPT "CAREER DAY" HELD

More than 5,000 people, among them final year graduate students and graduates, gathered information on the company and decided to leave their curriculum vitae with the Pirelli personnel.

The most popular company areas were: sales, purchasing, finance and logistics. Many were young engineers, over 900 of whom left their CVs.

Guests on the stand were shown videos and films of Pirelli, which covered the principal stages in the company’s history, it’s commitment to sport and publicity. A ‘must’ was the projection of the Pirelli film ‘Mission Zero’.

The majority of the participants came from the prestigious Alexandria University, but students and graduates from the universities of Monifia, Tanta and Elmansora also attended.

It was Pirelli Egypt’s first career day and preparations are being made to repeat the event, given last week’s enormous success.

PIRELLI WORLD SUSTAINABILITY LEADER

For the second year in succession, Pirelli has become the world champion of sustainability in the ‘Auto Parts and Tyre’ sector.

This prestigious position has been confirmed once again by the Sam Group (Sustainable Asset Management), the world’s leading company in analysis for investment. Pirelli is shown as being in the first place overall in the ‘auto accessories and tyre’ section of the ’2009 Sustainability Yearbook’.

Important recognition for Pirelli, considering that this year’s 10th edition of the SAM Sustainability Yearbook is the most complete and authoritative publication in the world on sustainability trends and company performance. Of the 1,000 multinationals analysed, 357 were promoted in sustainability, indexed in 57 different sectors of business.

As well as the title ‘Sector Leader’, Pirelli has also received the honour of ‘Gold Class Company’ for scoring the highest number of points in the SAM Group’s severe evaluation.

PIRELLI A "MODEL COMPANY"

Pirelli is one of the six Italian manufacturing companies that Carlo Mario Guerci* chose to present in the book ‘Why China should not create fear‘ as an example of an Italian multinational able to take up the challenges of emergent economies and transform them into advantages.

A powerful penchant for international development, continuous investment in technology, the search for people of high potential and a healthy financial position with reduced costs. These are the principal competitive elements that Pirelli has in common with Agusta, Westland, Ansaldo STS, Iveco, MAPEI and Tod’s, as well as the strength of a brand that grows with the ongoing of success of the business.

An invitation to all Italian industry to overcome the fear of Chinese competition and develop their own competitive strategy in new markets. An analysis of the complex scenario of the emerging economies, supported by an overview of successful cases – Pirelli among them – to hold high the flag of the Italian manufacturing industry.

*Carlo Mario Guerci (1938-2008) was Ordinary Professor of Political Economy at the Università degli Studi in Milan, president of Evidenze, a company of industrial analysis and strategies, and CESIT, (the Centre for Transport Systems Studies). For many years, he carried out an intense activity of consultancy for top management, operating for some of the major Italian and international companies.