Austin in the pink

Pretty in pink
The Texan weekend will go down in history for another reason too: as the weekend when Formula 1 turned pink.
And we're not just talking about Force India either, which stunned the establishment with a choice of an all-pink livery (including the drivers' helmets) for their VJM10 this year, following a late sponsorship deal.
In Austin – as was the case in Monaco, Montreal and Silverstone –  the two Force India cars of Sergio Perez and Esteban Ocon will display a prominent pink ribbon on the front. This livery will be adopted for the following weekend in Mexico as well.
The pink ribbon is the symbol of Breast Cancer Care, a foundation that aims to defeat breast cancer and whose message has been adopted by the team again this weekend to raise maximum awareness.
And it's not just Force India that will be in the pink during the Austin weekend, as the entire 5.153-kilometre length of the Circuit of the Americas will be devoted to this deserving cause.
October is breast cancer prevention month: symbolised by a pink ribbon. Every October, thousands of charitable initiatives are organised all over the world to raise public awareness and money that funds vital research. This research focuses on one goal: to make breast cancer curable for 100% of patients. According to the latest figures, survival rates from five years after diagnosis have increased to 85.5%. But there are still too many people, most of all women (although men can be affected by breast cancer too) who receive this diagnosis every year: 50,000 in Italy and 200,000 in the United States in 2016 alone. 
Back in Pirelli's home city of Milan, the Duomo cathedral will be lit up by pink lights throughout October to highlight the cause.

Ultrasoft goes pink too
Just for the Austin weekend, Pirelli's P Zero Purple ultrasoft tyres will be coloured pink as well: backing the initiative launched by new F1 promoter Liberty Media to support the Susan G. Komen organisation at the United States Grand Prix. This is one of the most important organisations in the world when it comes to the fight against breast cancer. In terms of research, they have raised more the 920 million dollars since 1982, as well as carrying out far-reaching promotional work to inform people all over the world about breast cancer, thanks to a presence in more than 60 countries. 
Pirelli is completely behind this key initiative, using its tyres to get the impactful message across. It's a symbol of solidarity and commitment, as well as a powerful reminder of the importance of the cause. So, this weekend, make sure you think pink.